Automating Collections: A WhatsApp Playbook for Distributors
Chasing payments consumes salespeople. A simple WhatsApp and billing workflow can raise collection discipline without straining relationships.

Know the ageing
Start with a clear outstanding report by retailer. Automate its production so it is never a manual task.
Remind before due, not just after
A friendly reminder a few days before the due date, with the invoice attached, prevents many delays.
Escalate politely
Define gentle steps: reminder, statement, call from a salesperson, then credit hold. Automation handles the first two, people handle the rest.
Link payments back
Record payments automatically through your billing or bank feed so reminders stop the moment money arrives.
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